Lucas Oil Late Model Dirt Series Announces E3 Spark Plugs Challenge for 2010

[Racerchaser]

CORONA, CA

(February 3, 2010) -


The Lucas Oil Late Model Dirt Series is excited to announce that E3 Spark Plugs, a Team Lucas partner, will be the title sponsor of the E3 Spark Plugs Challenge on the series in 2010. The E3 Spark Plugs Challenge will be centered on the selected televised events on the series in 2010. The E3 Spark Plugs Challenge will base its standings on points earned by drivers with perfect attendance during each of the televised events in the 2010 season. The driver earning the most points in all of the televised events, while maintaining perfect attendance, will win a special cash award. To be eligible to win the cash awards, drivers must mention the E3 Spark Plugs Challenge during television interviews at each event. Each driver must display E3 Spark Plugs decals throughout the season.

The driver that earns the most E3 Spark Plug Challenge points during the year will be awarded a $2,500 cash award and the runner-up will receive a $1,500 cash award at the series year end awards banquet to be held at the Lucas Oil Stadium in Indianapolis, IN.

"E-3 Spark Plugs have been a great Team Lucas partner for several years now and their company continues to grow along with their partnerships with all the Lucas Oil entities," stated Ritchie Lewis, Series Director, "We are excited to have E3 Spark Plugs come on board as the title sponsor of this special challenge within our televised events on the Late Model Dirt Series in 2010. This program gives racers that maintain perfect attendance added incentives to do well in the televised events and earn additional monies."

The E-3 Spark Plug was developed by researchers from leading engineering universities, who have produced a spark plug which can actually reduce greenhouse gas emissions and global warming by reducing fuel consumption. The E-3 Spark Plug patented Edge-to-Edge electrode design provides maximum performance in long term use. Quite simply, the DiamondFire electrode design burns fuel more efficiently and completely, increasing gas mileage and drastically cutting toxic emissions, while still improving horse power.

Log onto, www.e3sparkplugs.com, to learn about all the science behind Diamond Fire Technology, and how shooting a straighter shot (flame kernel to the piston) - E3 has increased power with less fuel. E-3 spark plugs were produced from research performed at Georgia Tech and Michigan State for E-3 Laboratories. They are designed to provide more power with less fuel cost to the consumer. E-3 Spark Plugs are the only spark plugs able to perform in this way.

Find E-3 Spark Plugs at over 14,000 vendors nationwide and on-line. View their website at www.e3sparkplugs.com.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com or call the Series' office at (951) 532-2503.

2010 Scheduled Televised Events as Part of the E3 Spark Plugs Challenge

East Bay Raceway Park - Tampa, FL 2/4/10

East Bay Raceway Park - Tampa, FL 2/6/10

Paducah International Raceway - Paducah, KY 5/1/10

Lucas Oil Speedway - Wheatland, MO 5/28-29/10

Florence Speedway - Florence, KY 6/1/10

Columbus Speedway - Columbus, MS 7/9-10/10

Tri-City Speedway - Pontoon Beach, IL 7/16/10

Batesville Speedway - Batesville, AR 8/20-21/10

Lawrenceburg Speedway - Lawrenceburg, IN 8/27/10

Portsmouth Raceway Park - Portsmouth, OH 9/3-4/10

Brownstown Speedway - Brownstown, IN 9/24-25/10

Dixie Speedway - Woodstock, GA 10/9/10
2010 Lucas Oil Late Model Dirt Series Sponsors

ASI Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods - "The Official Pet Foods" of the Lucas Oil Late Model Dirt Series

DART Machinery - "The Official Engine Components" of the Lucas Oil Late Model Dirt Series


E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series

Geico Power Sports - "The Official Insurance" of the Lucas Oil Late Model Dirt Series


General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series

Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
K&N Filters - "The Official Filter" of the Lucas Oil Late Model Dirt Series


Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series

MavTV - "The Official Men's Network" of the Lucas Oil Late Model Dirt Series

R&L Carrier - "The Official Carrier" of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink - "The Official Drink" of the Lucas Oil Late Model Dirt Series


Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series



2010 Lucas Oil Late Model Dirt Series Supporters Include: AFCO, Allstar, American Racer, Banshee Graphics, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, Custom Race Engines, DirtonDirt.com, Dominator Race Products, Dyers Rods, ECR Race Engines, FAST Shafts, GRT Race Cars, HAWK Brake, Hyperco, Jay Dickens Race Engines, JRI Shocks, Malcuit Race Engines, Mastersbilt Chassis, Ohlins, Penske Shocks, PBM/Erson Cams, Performance Bodies, PRC, Pro Power, Quarter Master, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Rocket Chassis, Safety Solutions, Vic Hill Race Engines, Warrior Race Cars, Wrisco, Wiles Drive Shafts, WD Enterprises, 5150 Race Trailers.


James Essex, Public Relations Coordinator, jessex@lucasdirt.com