WAYCROSS, GA (May 9, 2012) – Lane Automotive is hostingan open house at their facility this Friday May 11th , from 9am till4pm, in conjunction with the Lucas Oil Late Model Dirt Series event at HartfordMotor Speedway. Race fans and racersalike are welcomed to visit their spacious facility during this special openhouse event. Lane Automotive will also provide lunch from noon until 2pm, attheir facility, for any racers that will be competing in Friday night’s eventsat Hartford Motor Speedway.
Foundedin 1964 as a part-time venture in George Lane’s garage, Lane Automotive hasbecome a speed equipment industry phenomenon and is known the world over as apremier supplier of performance parts and accessories for racers, hot rodders,truck and off-road enthusiasts. Divisions of Lane Automotive include: Motor State Distributing, Allstar Performance,Lane Collectables, and the Lane Automotive Showroom. Today, the company servescustomers around the world from their 153,000 square foot warehouse/officecomplex located in Watervliet, Michigan, at the intersection of Interstate 94and Michigan 140.
Lane Automotive will celebrate 48 years of business bysponsoring the “The Lane Automotive 48 - Presented by Allstar Performance” atthe ½ mile Hartford Motor Speedway this Friday night. The 48-lap feature eventwill pay $10,000 to the winner. John Berglund and everyone at Lane Automotivehave been great supporters of this race track over the years and wanted to dosomething extra for the fans and racers that are planning on attending Friday’sevent. Both fans and racers are invited to the open house at 8300 Lane Drive inWatervliet, MI located close to Hartford Motor Speedway. For more informationabout the open house contact John Berglund at (269) 463-4113 or visit theirofficial website at www.laneautomotive.com.
For the latest breaking news on theLucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com. Follow us as well at http://www.facebook.com/lucasdirtand http://twitter.com/#!/lucasdirt.
About Lucas Oil Late Model Dirt Series: Founded in 2005, theLucas Oil Late Model Dirt Series is the nations' premier dirt late modelsanctioning organization. It currently sanctions 46 events in 19 states in 2012and receives national exposure through taped-delayed series events that areshown on CBS, CBS Sports, SPEED, NBC Sports and MAVTV.
About Lucas Oil Products: Founded in 1989 by Forrest andCharlotte Lucas, Lucas Oil Products, Inc. has established itself as one of thefastest-growing lubrication product lines in the consumer automotiveaftermarket, featuring a line of engine oils, greases, gear lubes,problem-solving additives, and car-care products. Through innovative productresearch and development, along with aggressive marketing programs, Lucas Oilhas established itself as a worldwide leader in the lubrication industry.Motorsports has always been part of the Lucas Oil culture and the cornerstoneof the company's marketing strategy. Such passion for motorsports has inspiredLucas Oil to sponsor many race teams, events and series at all levels,including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has alsotaken ownership and operational control of a number of high profile racingproperties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag BoatSeries, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, LucasOil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas OilI-10 Speedway in Blythe, CA.
In 2007 Lucas Oilfounded its own production house, Lucas Oil Production Studios, dedicated toproducing high action motorsports television. Currently Lucas Oil ProductionStudios produces over 300 hours of original programming for networks such asCBS, NBC Sports, SPEED, and MAVTV. More information on Lucas Oil Products, Inc.can be found by visiting www.LucasOil.com.