Gramps
08-19-2005, 05:14 AM
An Oklahoma-based race-sanctioning company believes it can make money from a Barberville short-track complex, just as it has with three other company-owned tracks in New York and Pennsylvania.
DIRT MotorSports of Norman, Okla., through a newly formed Florida subsidiary bought Volusia Speedway Park last month for $2.5 million. The seller was Richard F. Murphy of DeLand, county records show.
Brian Carter, DIRT's chief financial officer, said the company has been successful with its other tracks.
"It takes a really different approach," Carter said. "It takes more promotion (and) more effort to market to families."
Carter said adding the Barberville track to its portfolio allows DIRT to put together sponsorship packages that are more attractive to advertisers.
"Coupled with our Outlaw brands (of racing), we think we can make money off Volusia Speedway," he said, adding an Outlaws weekend at the Barberville complex last February was a sell-out.
Volusia Speedway Park, at 1500 E. State Road 40, has a half-mile, semi-banked oval track; a 3/8-mile, semi-banked asphalt oval; and a 1/8-mile, semi-banked clay go-kart track. The complex has seating for nearly 10,000 spectators and also includes administrative offices and a concession stand.
Carter said DIRT plans to stage events at the tracks to complement February and July NASCAR events and the Professional Racing Industry tradeshow at the Ocean Center in December.
The company operates two World of Outlaws national touring series and the Stacker 2 Xtreme Dirt Car Series of races. The 30-year-old company is a national sanctioning body for sprint, late model and modified dirt track racing, and it sanctions more than 700 races each year, according to its Web site.
DIRT MotorSports also owns Cayuga Fair Speedway in Weedsport, N.Y., Rolling Wheels Raceway Park in Elbridge, N.Y, and Lernerville Speedway in Sarver, Pa.
DIRT MotorSports of Norman, Okla., through a newly formed Florida subsidiary bought Volusia Speedway Park last month for $2.5 million. The seller was Richard F. Murphy of DeLand, county records show.
Brian Carter, DIRT's chief financial officer, said the company has been successful with its other tracks.
"It takes a really different approach," Carter said. "It takes more promotion (and) more effort to market to families."
Carter said adding the Barberville track to its portfolio allows DIRT to put together sponsorship packages that are more attractive to advertisers.
"Coupled with our Outlaw brands (of racing), we think we can make money off Volusia Speedway," he said, adding an Outlaws weekend at the Barberville complex last February was a sell-out.
Volusia Speedway Park, at 1500 E. State Road 40, has a half-mile, semi-banked oval track; a 3/8-mile, semi-banked asphalt oval; and a 1/8-mile, semi-banked clay go-kart track. The complex has seating for nearly 10,000 spectators and also includes administrative offices and a concession stand.
Carter said DIRT plans to stage events at the tracks to complement February and July NASCAR events and the Professional Racing Industry tradeshow at the Ocean Center in December.
The company operates two World of Outlaws national touring series and the Stacker 2 Xtreme Dirt Car Series of races. The 30-year-old company is a national sanctioning body for sprint, late model and modified dirt track racing, and it sanctions more than 700 races each year, according to its Web site.
DIRT MotorSports also owns Cayuga Fair Speedway in Weedsport, N.Y., Rolling Wheels Raceway Park in Elbridge, N.Y, and Lernerville Speedway in Sarver, Pa.